A BOX FULL OF FRESHNESS & YUMMINESS

ILLUSTRATIONS INSIDE THE BOX

  • The idea was to present a heartwarming & joyful story about homemade cookies who gather families together
  • In the Balkan cookies ("Kukis” in Serbian) are associated with childhood memories & aromas that filled grandma's houses
  • The family consists of mom, dad, 3 kids, grandpa, grandma, a dog & a cat - all gathered around the school where Kukis are baked
  • Passed down through generations, these traditional recipes have become a symbol of family gatherings

VISUAL STORYTELLING THROUGH ILLUSTRATIONS

A WARM STORY ABOUT FAMILY WHO MAKES HOMEMADE COOKIES

THE BRAND EXCLLLUSIVE

  • The name "Exclllusive" holds a special significance, with the three letters "L" representing the first initials of the family's kids - Lana, Luka & Lara
  • That's why "L's" are stacked on top of each other, and crafted into a cookie-shaped logo, becoming the heart of the brand identity
  • The brand's tone is oriented toward family, coziness, sharing, warmth, colors, scents, joy and happiness

https://exclllusive.com/

1) PACKAGE DESIGN

  • New Brand Identity
  • Visual Storytelling
  • Character Illustrations

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A BOX FULL OF FRESHNESS & YUMMINESS

ILLUSTRATIONS IN THE BOX

  • The idea was to present a heartwarming & joyful story about homemade cookies who gather families together

  • In the Balkan cookies ("Kukis” in Serbian) are associated with childhood memories & aromas that filled grandma's houses

  • The family consists of mom, dad, 3 kids, grandpa, grandma, a dog & a cat - all gathered around the school where Kukis are baked

  • Passed down through generations, these traditional recipes have become a symbol of family gatherings

VISUAL STORYTELLING THROUGH ILLUSTRATIONS

A WARM STORY ABOUT FAMILY WHO MAKES HOMEMADE COOKIES

THE BRAND EXCLLLUSIVE

  • The name "Exclllusive" holds a special significance, with the three letters "L" representing the first initials of the family's kids - Lana, Luka & Lara

  • That's why "L's" are stacked on top of each other, and crafted into a cookie-shaped logo, becoming the heart of the brand identity

  • The brand's tone is oriented toward family, coziness, sharing, warmth, scents, joy & happiness

https://exclllusive.com/

1) PACKAGE DESIGN

  • New Brand Identity

  • Visual Storytelling

  • Character Illustrations

<— back

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