WHAT I'VE LEARNED

  • That I really love supporting my friends in their entrepreneurship journey
  • That being a Cancer Survivor changed my approach toward health - I started doing more research on gut health and why the gut is called a "second brain"
  • That I want to use art to educate people
  • That this experience of working on this project in the 12 weeks total, along with 5 other projects parallel, could be described as "one long feed-forward session"
  • That I couldn't envision it developing into this powerful, colorful gutsy story, and I am super proud of the branding outcomes
  • That everyone can become the SuperHero of their own story, and Wind Hill products are just one step towards it :)

LABEL DESIGN

  • Logo - placed at the top, alongside the UVP, with Gutsy featured on the back
  • Colors - three primary brand colors, arranged vertically and shaped to resemble the hills of Croatia
  • Font - showcased in the brand’s main colors
  • Text - bilingual, available in both English and Croatian

BROCHURE DESIGN

  • Creating a brochure with essential information about the Wind Hill brand, its products, and pricing

MASCOT DESIGN - GUTSY

  • While sketching one of the many logo designs, I drew a superhero mask on the letter "H." And just like that - "H" became a Hero, a Gut Hero - giving birth to the mascot "Gutsy"
  • Gutsy became the voice of Wind Hill, a communication tool symbolizing intuition, intelligence, and courage. He also served as an inspiration for the Storyboard

STORYBOARD

  • Goal - creating a story about becoming the Superhero of your gut health

COLOR PALETTE - three colors

  • Cherry red - the color of healthy blood and various fruit cultivars for vinegar (apples, cherries, jostaberries, rosehip)
  • Green - reflects the lush, beautiful hills of Croatia, as well as fig cultivars, trees, and fields
  • Yellow - inspired by the golden hues of Croatia’s hills, along with pear and medlar cultivars

TYPOGRAPHY - two fonts

  • Omnium Wide (Sans-Serif) - for the brand name Wind Hill; windy and curved
  • CO Headline (Sans-Serif) - for subtitles/heading/body text

BRAND DETAILS

  • Logo design - combining letters “W” and "H" into one shape
    • "W" for “Wind” - shaped like the gut, presents the curvy road to a healthy gut
    • “H” for “Hills” - presents ladders to climb to get to the gut road; the little sharp tail in the middle of the letter "H" shows the negative shape of the gut when looked vertically from the top-down and vice versa

SCOPE & DELIVERABLES

  • This project was designed in the Graphic Design Studio course, in 12 weeks
  • I designed 8 deliverables:
    • Logo / Color palette / Typography / Label design / Mascot design / Storyboard / Brochure design / Website design

PROBLEM STATEMENT & GOALS

  • Delivering a message of gut health vitality to a young audience (ages 20-40)
  • Educating about the health benefits of WH vinegars with wild mother culture, compared to mainstream filtered and pasteurized vinegars with additives

WIND HILL IS SPARKLY, BENEFICIAL & LIVE

THE BRAND WIND HILL

  • Wind Hill is the name for home-grown and hand-made craft vinegar products
  • The vinegars are unfiltered, unpasteurized, and live, with the wild mother culture
  • Created through a process of slow, wild fermentation, on a family-run farm in Croatia
  • The result of consummation is a healthy gut, a happy brain and a nurtured body

4) BRAND IDENTITY

  • Logo design
  • Brochure design
  • Storyboard

For a healthy gut,
a happy brain, and
a nurtured body

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