Mobile Design
UX
UI
Human-centered design
Digital Illustrations
Visual storytelling through illustrations
Digital Design
Magazine design
Calendar design
Logo Design
Logo design for different clients
Package Design
Brand identity
Narrative storytelling
Character illustrations
Children's Art Book
Autobiography
Narrative storytelling
Digital illustrations
Brand Identity
Logo design
Brochure design
Storyboard
FOLLOW ME ON MY
DESIGN JOURNEY
agulin90@gmail.com
Brooklyn, NYC
ABOUT
EDUCATION
EXPERIENCE
SOFT SKILLS
HARD SKILLS
FUN FACTS
A BOX FULL OF FRESHNESS & YUMMINESS
ILLUSTRATIONS IN THE BOX
The idea was to present a heartwarming & joyful story about homemade cookies who gather families together
In the Balkan cookies ("Kukis” in Serbian) are associated with childhood memories & aromas that filled grandma's houses
The family consists of mom, dad, 3 kids, grandpa, grandma, a dog & a cat - all gathered around the school where Kukis are baked
Passed down through generations, these traditional recipes have become a symbol of family gatherings
VISUAL STORYTELLING THROUGH ILLUSTRATIONS
A WARM STORY ABOUT FAMILY WHO MAKES HOMEMADE COOKIES
THE BRAND EXCLLLUSIVE
The name "Exclllusive" holds a special significance, with the three letters "L" representing the first initials of the family's kids - Lana, Luka & Lara
That's why "L's" are stacked on top of each other, and crafted into a cookie-shaped logo, becoming the heart of the brand identity
The brand's tone is oriented toward family, coziness, sharing, warmth, colors, scents, joy and happiness
1) PACKAGE DESIGN
New Brand Identity
Visual Storytelling
Character Illustrations
Mood board as an inspiration
MON - going to school to study
TUE - enjoying the #littlethings in the favorite park
WED - prioritizing self-care,
online Therapy sessions
THU - hanging with friends before going to school & work
FRI - training in the gym with the most supportive community
OVERVIEW
This autobiographical Children's Art Book captures my daily life in NYC through playfully illustrated storytelling
PIKACHU —> the narrative storyteller and protagonist, brings a unique perspective to my daily life routines. Pikachu is illustrated in many different roles - as a full-time student, as an athlete who loves to train, as an individual who's devoted to prioritizing "me-time" and mental health, etc.
My goal was to combine autobiography, storytelling & visual design, creating a unique blend of narrative & creativity
2) CHILDREN'S ART BOOK
Autobiography
Narrative Storytelling
Digital Illustrations
3c) LOGO DESIGN
3b) MAGAZINE, CALENDAR & NEWSLETTER DESIGN
3a) VISUAL STORYTELLING THROUGH ILLUSTRATIONS
WHAT I'VE LEARNED
That I really love supporting my friends in their entrepreneurship journey
That being a Cancer Survivor changed my approach toward health - I started doing more research on gut health and why the gut is called a "second brain"
That I want to use art to educate people
That this experience of working on this project in the 12 weeks total, along with 5 other projects parallel, could be described as "one long feed-forward session"
That I couldn't envision it developing into this powerful, colorful gutsy story, and I am super proud of the branding outcomes
That everyone can become the SuperHero of their own story, and Wind Hill products are just one step towards it :)
LABEL DESIGN
Logo - placed at the top, alongside the UVP, with Gutsy featured on the back
Colors - three primary brand colors, arranged vertically and shaped to resemble the hills of Croatia
Font - showcased in the brand’s main colors
Text - bilingual, available in both English and Croatian
BROCHURE DESIGN
Creating a brochure with essential information about the Wind Hill brand, its products, and pricing
MASCOT DESIGN - GUTSY
While sketching one of the many logo designs, I drew a superhero mask on the letter "H." And just like that - "H" became a Hero, a Gut Hero - giving birth to the mascot "Gutsy"
Gutsy became the voice of Wind Hill, a communication tool symbolizing intuition, intelligence, and courage. He also served as an inspiration for the Storyboard
STORYBOARD
Goal - creating a story about becoming the Superhero of your gut health
COLOR PALETTE - three colors
Cherry red - the color of healthy blood and various fruit cultivars for vinegar (apples, cherries, jostaberries, rosehip)
Green - reflects the lush, beautiful hills of Croatia, as well as fig cultivars, trees, and fields
Yellow - inspired by the golden hues of Croatia’s hills, along with pear and medlar cultivars
TYPOGRAPHY - two fonts
Omnium Wide (Sans-Serif) - for the brand name Wind Hill; windy and curved
CO Headline (Sans-Serif) - for subtitles/heading/body text
BRAND DETAILS
Logo design - combining letters “W” and "H" into one shape
"W" for "Wind" - shaped like the gut, presents the curvy road to a healthy gut
"H" for "Hills" - presents ladders to climb to get to the gut road; the little sharp tail in the middle of the letter "H" shows the negative shape of the gut when looked vertically from the top-down and vice versa
SCOPE & DELIVERABLES
This project was designed in the Graphic Design Studio course, in 12 weeks
I designed 8 deliverables:
Logo / Color palette / Typography / Label design / Mascot design / Storyboard / Brochure design / Website design
PROBLEM STATEMENT & GOALS
Delivering a message of gut health vitality to a young audience (ages 20-40)
Educating about the health benefits of WH vinegars with wild mother culture, compared to mainstream filtered and pasteurized vinegars with additives
WIND HILL IS SPARKLY, BENEFICIAL & LIVE
THE BRAND WIND HILL
Wind Hill is the name for home-grown and hand-made craft vinegar products
The vinegars are unfiltered, unpasteurized, and live, with the wild mother culture
Created through a process of slow, wild fermentation, on a family-run farm in Croatia
The result of consummation is a healthy gut, a happy brain and a nurtured body
For a healthy gut,
a happy brain, and
a nurtured body
4) BRAND IDENTITY DEVELOPMENT
Logo design
Brochure design
Storyboard