ANA

Design that drives business growth

Smiley

STRATEGIC GRAPHIC DESIGNER SPECIALIZING IN

PACKAGING DESIGN / BRAND DESIGN / ILLUSTRATIONS

abouT

PROJECTS

PODCAST

<— back

MOBILE DESIGN

  • UX
  • UI
  • Human-centered design

DIGITAL ILLUSTRATIONS

  • Visual Storytelling through Illustrations

DIGITAL DESIGN

  • Magazine design
  • Calendar design

LOGO DESIGN

  • Clothing logo designs for different clients

Cookies Packaging Design

  • Brand Strategy
  • Visual Identity
  • Narrative Storytelling

Syrups Packaging Design

  • Premium Packaging Design
  • Brand Strategy
  • Visual Identity

Children's Art Book

  • Autobiography
  • Narrative Storytelling
  • Digital Illustrations

FOLLOW ME ON MY DESIGN JOURNEY

<— back

CHECK MY PROJECTS

FUN FACTS

HARD SKILLS

SOFT SKILLS

EXPERIENCE

EDUCATION

amgdesigner90@gmail.com
I combine Business Economics with strategic visual storytelling to drive growth through design and illustration.

Specializing in packaging, brand design, and illustration, I help businesses not just look better -> but grow faster.

<— back

ABOUT

ILLUSTRATIONS INSIDE THE BOX

  • The idea was to present a heartwarming & joyful story about homemade cookies who gather families together
  • In the Balkan cookies ("Kukis” in Serbian) are associated with childhood memories & aromas that filled grandma's houses
  • The family consists of mom, dad, 3 kids, grandpa, grandma, a dog & a cat - all gathered around the school where Kukis are baked
  • Passed down through generations, these traditional recipes have become a symbol of family gatherings

VISUAL STORYTELLING THROUGH ILLUSTRATIONS

A WARM STORY ABOUT FAMILY WHO MAKES HOMEMADE COOKIES

THE BRAND EXCLLLUSIVE

  • The name "Exclllusive" holds a special significance, with the three letters "L" representing the first initials of the family's kids - Lana, Luka & Lara
  • That's why "L's" are stacked on top of each other, and crafted into a cookie-shaped logo, becoming the heart of the brand identity
  • The brand's tone is oriented toward family, coziness, sharing, warmth & joy

https://exclllusive.com/

1) COOKIES PACKAGING DESIGN

  • Brand Strategy
  • Visual Identity
  • Narrative Storytelling

<— back

HOMEMADE LAVENDER SYRUP

Context → Problem → Strategy → Design → Result

  • EXCLLLUSIVE is a small Serbian brand producing natural syrups and juices made from real, organic ingredients


  • THE GOAL
    To design packaging that that combines visual storytelling with strategic thinking to help products stand out and sell

  • THE CHALLENGE
    Small beverage brands often struggle to compete with large producers that dominate retail spaces with strong branding and advertising budgets. The challenge was to design packaging that connectS the product directly to its origin and communicates the product’s freshness, authenticity, and natural ingredients while standing out on the shelf


  • THE DESIGN STRATEGY
    With a background in both Graphic Design and Economics, I approach design not only as a creative process but also as a business tool that supports brand growth. The final packaging concept transforms the product into a visual story of origin and flavor, helping the brand communicate high quality natural ingredients.

HOMEMADE LEMON JUICE

HOMEMADE ELDERBERRY SYRUP

DIGITAL ILLUSTRATIONS USED ON PACKAGES

2) SYRUPS PACKAGING DESIGN

  • Premium Packaging Design
  • Brand Strategy
  • Visual Identity

<— back

<— back

3) CHILDREN'S ART BOOK

  • Autobiography
  • Narrative Storytelling
  • Digital Illustrations

OVERVIEW

  • This autobiographical Children's Art Book captures my daily life in NYC through playfully illustrated storytelling


  • PIKACHU —> the narrative storyteller and protagonist, brings a unique perspective to my daily life routines. Pikachu is illustrated in many different roles - as a full-time student, as an athlete who loves to train, as an individual who's devoted to prioritizing "me-time" and mental health, etc.


  • My goal was to combine autobiography, storytelling & visual design, creating a unique blend of narrative & creativity
Mood board as an inspiration
MON - going to school to study
TUE -enjoying the #littlethings in the favorite park
WED - prioritizing self-care,
online Therapy sessions
THU - hanging with friends before going to school & work
FRI - training in the gym with the most supportive community

LOGO DESIGN

MAGAZINE, CALENDAR & NEWSLETTER DESIGN

<— back

4) VISUAL STORYTELLING THROUGH ILLUSTRATIONS

WHAT I'VE LEARNED

  • That I love supporting my friends in their entrepreneurship journey
  • That being a Cancer Survivor changed my approach toward health - I started doing more research on gut health and why the gut is called a "second brain"
  • That I want to use art to educate people
  • That this experience of working on this project in the 12 weeks total, along with 5 other projects parallel, could be described as "one long feed-forward session"
  • That I couldn't envision it developing into this powerful, colorful gutsy story
  • That everyone can become the SuperHero of their own story, and Wind Hill products are just one step towards it :)

LABEL DESIGN

  • LOGO - placed at the top, alongside the UVP, with Gutsy featured on the back
  • COLORS - three primary brand colors, arranged vertically and shaped to resemble the hills of Croatia
  • FONT - showcased in the brand’s main colors
  • TEXT - bilingual, available in both English and Croatian

BROCHURE DESIGN

  • Designing a brochure with essential information about the brand, products, and pricing

MASCOT DESIGN - GUTSY

  • While sketching one of the many logo designs, I drew a superhero mask on the letter "H." And just like that - "H" became a Hero, a Gut Hero - giving birth to the mascot "Gutsy"
  • Gutsy became the voice of Wind Hill, a communication tool symbolizing intuition, intelligence, and courage. He also served as an inspiration for the Storyboard

STORYBOARD

  • GOAL - creating a story about becoming the Superhero of your gut health

COLOR PALETTE - three colors

  • CHERRY RED - the color of healthy blood and various fruit cultivars for vinegar (apples, cherries, jostaberries, rosehip)
  • GREEN - reflects the lush, beautiful hills of Croatia, as well as fig cultivars & fields
  • YELLOW - inspired by the golden hues of Croatia’s hills, along with pear and medlar cultivars

TYPOGRAPHY - two fonts

  • OMNIUM WIDE (Sans-Serif) - for the brand name Wind Hill; windy and curved
  • CO HEADLINE (Sans-Serif) - for subtitles/heading/body text

BRAND DETAILS

  • LOGO DESIGN - combining letters “W” and "H" into one shape
    • "W" for "WIND" - shaped like the gut, presents the curvy road to a healthy gut
    • "H" for "HILLS" - presents ladders to climb to get to the gut road; the little sharp tail in the middle of the letter "H" shows the negative shape of the gut

SCOPE & DELIVERABLES

  • This project was designed in the Graphic Design Studio course, in 12 weeks
  • I designed 8 deliverables:
    Logo / Color palette / Typography / Label design / Mascot design / Storyboard / Brochure design / Website design

PROBLEM STATEMENT & GOALS

  • Delivering a message of gut health vitality to a young audience (ages 20-40)
  • Educating about the health benefits of WH vinegars with wild mother culture, compared to mainstream pasteurized vinegars with additives

WIND HILL IS SPARKLY, BENEFICIAL & LIVE

THE BRAND WIND HILL

  • Wind Hill is the name for home-grown and hand-made craft vinegar products
  • The vinegars are unfiltered, unpasteurized, and live, with the wild mother culture
  • Created through a process of slow, wild fermentation, on a family-run farm in Croatia
  • The result of consummation is a healthy gut, a happy brain and a nurtured body

5) BRAND IDENTITY DEVELOPMENT

  • Logo design
  • Brochure design
  • Storyboard

For a healthy gut,
a happy brain, and
a nurtured body

<— back

DesigN that driveS business growth

Smiley

STRATEGIC GRAPHIC DESIGNER
SPECIALIZING IN PACKAGING DESIGN,
BRAND DESIGN & ILLUSTRATIONS

abouT
PROJECTS
PODCAST

<— back

Digital Illustrations

  • Visual storytelling through illustrations

Digital Design

  • Magazine design

  • Calendar design

Logo Design

  • Clothing logo designs for different clients

COOKIES PackaGING Design

  • Brand Strategy

  • Visual Identity

  • Narrative Storytelling

Children's Art Book

  • Autobiography

  • Narrative storytelling

  • Digital illustrations

SYRUPS PACKAGING DESIGN

  • Premium Packaging Design

  • Brand Strategy

  • Visual Identity

FOLLOW ME ON MY

DESIGN JOURNEY

<— back

Mobile Design

  • UX

  • UI

  • Human-centered design

CHECK MY PROJECTS

FUN FACTS

HARD SKILLS

SOFT SKILLS

EXPERIENCE

EDUCATION

amgdesigner90@gmail.com

I'm blending Business Economics with strategic visual storytelling to drive growth through design & illustration.

I specialize in packaging, brand design, and illustration to ensure your business doesn't just look better -> it grows faster.

<— back

ABOUT

A BOX FULL OF FRESHNESS & YUMMINESS

ILLUSTRATIONS IN THE BOX

  • The idea was to present a heartwarming & joyful story about homemade cookies who gather families together

  • In the Balkan cookies ("Kukis” in Serbian) are associated with childhood memories & aromas that filled grandma's houses

  • The family consists of mom, dad, 3 kids, grandpa, grandma, a dog & a cat - all gathered around the school where Kukis are baked

  • Passed down through generations, these traditional recipes have become a symbol of family gatherings

VISUAL STORYTELLING THROUGH ILLUSTRATIONS

A WARM STORY ABOUT FAMILY WHO MAKES HOMEMADE COOKIES

THE BRAND EXCLLLUSIVE

  • The name "Exclllusive" holds a special significance, with the three letters "L" representing the first initials of the family's kids - Lana, Luka & Lara

  • That's why "L's" are stacked on top of each other, and crafted into a cookie-shaped logo, becoming the heart of the brand identity

  • The brand's tone is oriented toward family, coziness, sharing, warmth & joy

https://exclllusive.com/

1) COOKIES PACKAGING DESIGN

  • Brand Strategy

  • Visual Identity

  • Narrative Storytelling

<— back

<— back

HOMEMADE LAVENDER SYRUP

HOMEMADE ELDERBERRY SYRUP

HOMEMADE LEMON JUICE

DIGITAL ILLUSTRATIONS ON PACKAGES

Context → Problem → Strategy → Design → Result

  • EXCLLLUSIVE is a small Serbian brand producing natural syrups and juices made from real, organic ingredients


  • THE GOAL

    To design packaging that that combines visual storytelling with strategic thinking to help products stand out and sell


  • THE CHALLENGE

    Small beverage brands often struggle to compete with large producers that dominate retail spaces with strong branding and advertising budgets. The challenge was to design packaging that connectS the product directly to its origin and communicates the product’s freshness, authenticity, and natural ingredients while standing out on the shelf


  • THE DESIGN STRATEGY

    With a background in both Graphic Design and Economics, I approach design not only as a creative process but also as a business tool that supports brand growth. The final packaging concept transforms the product into a visual story of origin and flavor, helping the brand communicate high quality natural ingredients.

2) SYRUPS PACKAGING DESIGN

  • Premium Packaging Design

  • Brand Strategy

  • Visual Identity

<— back

Mood board as an inspiration

MON - going to school to study

TUE - enjoying the #littlethings in my favorite park

WED - prioritizing self-care,
online Therapy sessions
THU - hanging with friends before going to school & work
FRI - training in the gym with the most supportive community

OVERVIEW

  • This autobiographical Children's Art Book captures my daily life in NYC through playfully illustrated storytelling


  • PIKACHU —> the narrative storyteller and protagonist, brings a unique perspective to my daily life routines. Pikachu is illustrated in many different roles - as a full-time student, an athlete who loves to train, an individual who's devoted to prioritizing "me-time" & mental health


  • My goal was to combine autobiography, storytelling & visual design, creating a unique blend of narrative & creativity

3) CHILDREN'S ART BOOK

  • Autobiography

  • Narrative Storytelling

  • Digital Illustrations

<— back

<— back

LOGO DESIGN
MAGAZINE, CALENDAR & NEWSLETTER DESIGN
4) VISUAL STORYTELLING THROUGH ILLUSTRATIONS

<— back

WHAT I'VE LEARNED

  • That I love supporting my friends in their entrepreneurship journey

  • That being a Cancer Survivor changed my approach toward health - I started doing more research on gut health and why the gut is called a "second brain"

  • That I want to use art to educate

  • That this experience of working on this project in the 12 weeks total, along with 5 other projects parallel, could be described as "one long feed-forward session"

  • That I couldn't envision it developing into this powerful, colorful gutsy story

  • That everyone can become the SuperHero of their own story, and Wind Hill products are just one step towards it :)

LABEL DESIGN

  • LOGO - placed at the top, alongside the UVP, with Gutsy featured on the back

  • COLORS - three primary brand colors, arranged vertically and shaped to resemble the hills of Croatia

  • FONT - showcased in the brand’s main colors

  • TEXT - bilingual, available in both English and Croatian

BROCHURE DESIGN

  • Designing a brochure with essential information about the brand, products, and pricing

MASCOT DESIGN - GUTSY

  • While sketching one of the many logo designs, I drew a superhero mask on the letter "H." And just like that - "H" became a Hero, a Gut Hero - giving birth to the mascot "Gutsy"

  • Gutsy became the voice of Wind Hill, a communication tool symbolizing intuition, intelligence, and courage. He also served as an inspiration for the Storyboard

STORYBOARD

  • Goal - creating a story about becoming the Superhero of your gut health

COLOR PALETTE - three colors

  • CHERRY RED - the color of healthy blood and various fruit cultivars for vinegar (apples, cherries, jostaberries, rosehip)

  • GREEN - reflects the lush, beautiful hills of Croatia, as well as fig cultivars & fields

  • YELLOW - inspired by the golden hues of Croatia’s hills, along with pear and medlar cultivars

TYPOGRAPHY - two fonts

  • OMNIUM WIDE (Sans-Serif) - for the brand name Wind Hill; windy and curved

  • CO HEADLINE (Sans-Serif) - for subtitles/heading/body text

BRAND DETAILS

  • Logo design - combining letters “W” and "H" into one shape

    • "W" for "Wind" - shaped like the gut, presents the curvy road to a healthy gut

    • "H" for "Hills" - presents ladders to climb to get to the gut road; the little sharp tail in the middle of the letter "H" shows the negative shape of the gut

SCOPE & DELIVERABLES

  • This project was designed in the Graphic Design Studio course, in 12 weeks

  • I designed 8 deliverables:

    Logo / Color palette / Typography / Label design / Mascot design / Storyboard / Brochure design / Website design

PROBLEM STATEMENT & GOALS

  • Delivering a message of gut health vitality to a young audience (ages 20-40)

  • Educating about the health benefits of WH vinegars with wild mother culture, compared to mainstream pasteurized vinegars with additives

WIND HILL IS SPARKLY, BENEFICIAL & LIVE

THE BRAND WIND HILL

  • Wind Hill is the name for home-grown and hand-made craft vinegar products

  • The vinegars are unfiltered, unpasteurized, and live, with the wild mother culture

  • Created through a process of slow, wild fermentation, on a family-run farm in Croatia

  • The result of consummation is a healthy gut, a happy brain and a nurtured body

For a healthy gut,
a happy brain, and
a nurtured body

5) BRAND IDENTITY DEVELOPMENT

  • Logo design

  • Brochure design

  • Storyboard

<— back

<— back

Create a free website with Framer, the website builder loved by startups, designers and agencies.